Symposium on Artificial Intelligence in Marketing 2026

The Wisconsin School of Business at the University of Wisconsin–Madison is pleased to host the 3rd Symposium on Artificial Intelligence in Marketing, taking place May 11 at 1 p.m. through May 13 at noon in Madison, Wisconsin. This year’s event brings together scholars and practitioners to explore cutting edge applications of AI in marketing, including deep learning and unstructured data analysis, generative AI, human–AI collaboration, algorithmic bias and fairness, digital twins, and probabilistic machine learning methods. The symposium features keynote presentations from Simon Blanchard, Dean’s Professor of Marketing at Georgetown University, whose research advances rigorous methodological approaches to complex consumer decision making, and David A. Schweidel, Goizueta Chair in Business Technology at Emory University, an expert on how consumers adopt emerging technologies and how firms can leverage these tools effectively.

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